Albacher, a beer brand in Romania, is benefiting from Multi-Color’s aluminum foil can lid label. The label design ensures that the beer is clean when the consumer chooses it from the shelf.

The hygienic lid keeps the top of the can clean, which protects from dust and germs. Consumers can be sure to enjoy their beer with maximum safety and hygiene.

“Romaqua Group and Multi-Color Corporation have been business partners since 2008 when we launched Albacher beer, and we opened the beer plant in Lancrăm. The green-field project and the eagerness to produce a premium beer in one of the most modern breweries in the world, inevitably has led to our purpose to also have reliable and highly professional partners,” explains Mihaela Draghici, PR director, Romaqua Group. “Moreover, wanting to be innovative on the beer market but also out of respect for consumers, since 2008, we have chosen to use a protection foil on the top of the can, an aluminium lid that guarantees the integrity of the product.

“Multi-Color Corporation has brought the best solution, the one we are still using today and which is highly appreciated by our consumers,” adds  Draghici. “We have had a beautiful and efficient partnership for over 12 years, and we are glad to have such long-term partners because successful business can only be run with trustworthy partners, the ones you can rely on and can constantly provide the same quality product.”

These are five advantages that can lid labels can offer:

• Protects the can closure against soiling
• Fully recyclable
• Premium visual enhancement
• Additional advertising space
• Flexible support of advertising campaigns, promotions, special events, relaunches and more